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aCinch - Internet Web Portal |
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Creative Director:
Steve Holland
Web Designers:
Johnny Brumment, Kahill Cheek
Creative Developers:
Barry Woodhead, Virgil Pate
Developers:
Shad Phillips, Ben McFarlin
Marketing Analyst:
Anthony Feldman |
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Project URL:
Project never completed.
Project Summary
aCinch was based upon an attempt to leverage some high dollar consultative work. Its original premise was to create a portal offering unified communications to "high value" customers
Goals
Design and develop an engaging user experience based upon market research conducted in 2000.
Challenges The project suffered from poor tactical execution, non–effective project management (no project plan or budget), no defined business requirements, and extreme scope creep.
Results
Despite the best efforts of the team - the project failed. This failure was beyond our control, yet we still benefited - we learned from our mistakes. While the high level concepts behind aCinch were intriguing - the details were never defined. Quite often the difference between success and failure is a question of simple project management. |
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