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Customer Relationship Management (CRM) Demo |
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Creative Director: Steve HollandMotion Graphic Designers: Daniel Perez, Jim ResnowskiVideo Editing: Steve HollandScript: Anthony FeldmanTalent: Verizon employees |
Project URL: Non Disclosure Agreement (NDA) in effect. Not available to general public.Project Summary For 2003 and beyond, Verizon has identified CRM as a major iniative. Verizon understands the importance of one point of customer contact and is aggressively implementing a world-class CRM solution. Goals My team was charged with designing and developing a high level overview of the CRM iniative and its impact upon customers.Challenges Time was the most significant challenge in this project. My team had seven 24 hour days to concept, script, shoot, edit, composite, and deliver what would ordinarily be a 4 week project.Results My first decision was to focus on the customer story by developing a Day-In-the-Life-Of (DILO) scenario. This approach reduced the emphasis on the technical and emphasized the customer focus. This proved successful for the message was universal and not specific to technical issues, as a result acceptance of the CRM customer promise was higher. When the presentation was made in New York, at Verizon World Headquaters, the response was great - when the presentation ended it was resulted in a standing ovation! |
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