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Digital Video |
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Creative Lead:
Steve Holland
Video Composition:
Steve Holland
Video Editing:
Steve Holland |
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Project Type:
Business development focused digital video presentations. Files too large to place on this web site. CD copies available for review upon request.
Project Summary The Viant Dallas office closed in December 2000. The majority of the staff was laid–off. I was not laid–off. Because of my skill set, I was asked to stay with the company. During this time, I focused heavily on business development activity. A large section of this activity involved producing high impact promotional digital videos that spoke to the value proposition of working with Viant.
Goals
Produce digital video promotions to support business development activities. Sell the value of Viant and the Creative discipline.
Challenges
Balancing the need for a business development strategy with a creative vision.
Results
Numerous leads were generated. One significant piece of business was closed. |
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