steveholland
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Gnome
Gnome
Designer:
Steve Holland
Information Architect:
Steve Holland
Developer:
Steve Holland
Content Writer:
Steve Holland
Project URL:
Site No Longer Available. Information available.
Project Summary
Gnome was a 3D multiplayer game developed by 7th Level in 1996. The game was definitely cutting edge, so the site needed to be also. The site pushed the boundaries of visual design and provided a high level of interactivity and streaming media elements.
Goals
Translate the 3D gaming experience online through extensive interactivity, streaming media, and a visual design that reflected the game.
Challenges
The target audience for the game is 13 to 17 year old white males. The real challenge was understanding the audience and then crafting an experience that would appeal to them.
Results
The overall results were stunning. Site traffic to this site alone far exceeded traffic to the entire domain as a whole. Even after 12 months, the site continued to perform exceptionally well.
Note
While created in 1996, it was one of the first sites to take advantage of a new technology called MP3. I used MP3 to provide audio copies of the background audio track. The site used a live chat server which allowed guests to play the game over the net and chat in realtime.
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