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WholePeople.com |
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Creative Lead:
Jennifer Crakow
Lead Creative Developer:
Steve Holland
Creative Developer:
Melanie Levy |
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Project URL:
Gaiam.comWholePeople merged with Gaiam, so the WholePeople.com site is not longer available.
Project Summary
In October 1999, WholeFoods.com merged with Amrion to form a new e-commerce subsidiary, WholePeople.com. Viant was charged with creating the entire site - both creative and technology - in less than 90 days.
Goals
To create a fully implemented e-commerce site for WholeFoods markets. A site that supported the WholeFoods brand attributes and maintain a consistent experience through the site.
Challenges
This was an extremely accelerated development schedule for a e-commerce site of this scale. As the Lead Creative Developer, it was my responsibility to create templates and flexible components that could easily create unique pages. Through an intense effort, we developed 7 templates that displayed content for a site that exceeded 1000 pages.
Results
The template and component development dramatically improved the design and development process by reducing time required to code pages. its full support of the e-commerce engine was also critical to success. As a direct result, the site did launch on time and was successful for its duration. |
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